From the very first time I owned a website, I knew that getting traffic to the site was everything. So for nearly a whole year I tried every trick, tip or gimmick in the book to get visitors onto my site.

Then one day, it all changed. That was the day that a friend of mine from introduced me to SEO. Since then traffic was no longer a mystery to me because SEO taught me what I needed to know about generating web traffic.

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The first thing you should know is that there are over 200 ranking factors that go into Google’s search algorithm and only Google knows all of them.  But the good news is that if you pay attention to what I’m about to share you won’t need to know the ranking factors. So if you’re ready, let’s dive in.

Secret 1 – Know Your Goals

It goes without saying that before you begin any efforts to improve your website’s performance you must be realistic with yourself. This means understanding where you are now, while understanding where you want your website to be six months, one year or three years from today.

There is only one way to do this and that’s setting realistic goals for yourself. To simplify the process you should start off with broader business goals, such as what you want your website to do for your business. This can be something such as a revenue goal or a lead generation goal.

Once you know your business goals you shouldn’t have a problem coming up with your marketing goals because you can work backwards and use your current traffic numbers and conversion ratio to determine the amount of traffic growth you’d need to achieve your business goals. More importantly, get into the habit of reviewing your analytics to see how you are doing at achieving your goals.


Secret 2 – Forget Google, Focus on Your Visitors

So many people go about improving their SEO profile the wrong way. In fact, anyone who is still trying to optimize their website for Google in 2016 is going about the whole thing – backwards! Don’t let this be you.

The golden rule of SEO in 2016 is to ask yourself what your visitor expects from your website. Anyone who can answer this question is going to win BIG with Google. Why? Because Google has shifted their entire focus from merely providing relevant search engine results to delivering optimal user experiences. So any website that provides a horrible experience for their visitors will ultimately run into trouble with Google.

Secret 3 – Build a Community

Once you have dedicated your website to solving your audience’s problems building a community almost comes naturally. However, to help reduce your learning curve here are the types of things that you can do to build a community around your website.

Be unique and celebrate your uniqueness through your website and content. This means that instead of being a “me too” website your website should scream “I’m different” to your audience. Your uniqueness should come across in your design, your writing tone and most importantly in the degree of importance that you place upon listening to your audience.

Now that you have a basic understanding of how to generate website traffic organically, it’s up to you to put this information to use. Of course, like anything else the toughest thing about making these strategies work is just getting started. So go ahead – put these secrets into action and watch your traffic soar!