22 / 09 / 2008
The seo expert has to start by developing your website so that it becomes search engine friendly and so it is optimised for the search engines.
22 / 09 / 2008
The seo expert has to start by developing your website so that it becomes search engine friendly and so it is optimised for the search engines.
One Way Link Building
Link building is one of the most essential factors to ensuring that your website gains good listings in Google. Link building is a complex system Google uses to rely on learning how important a website is. Google actually provides a scoring system between 0 and 10 called Pagerank and this system is how Google grades on how important a website is. The way Pagerank works is that it is actually through a mathematical process where it values the number of links coming into your website and provides you a score and the higher the score the more important your website becomes thus helping your website to gain better rankings.
A good internet marketing company will advise you there are 2 main factors used within link building and getting links to your website. These two forms are known as reciprocal links and the other is backward links.
A reciprocal link is a link that goes from website to another and that other website provides a link back in return. In the olden days anyone used to link to anyone but now Google has become a lot cleverer in ensuring that the results in their search engine are not manipulated by making sure that you only link to relevant websites. This means that if you want to get a good score and good listings you must link to another website relevant to your own website or it will not rank you accordingly. For examples you have a website that sells plumbing supplies and you have another website who sells building products. This is the ideal solution for relevancy they are both very much related but they both sell different products. The way they link is simple both websites place a link pointing to the other website this way the get a vote each. But there is one flaw in using this process and that is the fact that using reciprocal links does not allow the other website to benefit that much because they are both giving away their power or Pagerank.
The other method used and preferred by most SEO companies is by using a backward link. In short this link does not go from one website to another and back again it only goes one way. This way only one website gets the benefit – the website receiving the link. This makes the link a lot greater in strength to the website receiving it because that website is not having to give anything back.
This is the method we prefer to use ourselves. This way it not only provides the website with the strength but is also a very good way of generating traffic direct to a website as well. The main factor though is ensuring that all links are relevant it cannot be stresses enough to people but yet they still go after links that are high in Pagerank rather than the relevancy. Here at Crystal SEO we are extremely critical as to where we link to and from your website. Every single directory and website that your site will be linked to is recognized online; also they are all relevant to your industry and no other. Link building is something that has to be done as it is essential part of any search engine optimisation campaign, without it your site will not get recognition online.
For further information on our link building packages please feel free to contact our professional SEO advisors.
